The courses combine business ethics, sustainability, and digital transformation with concrete challenges from practice. Students engage with current issues at the intersection of business, society, and technology \u2013 from sustainability strategies, greenwashing, and supply chain responsibility to artificial intelligence and business model change.<\/p>\n
In cooperation with the practice partner Accenture<\/strong> Participants work on real-world case studies and gain insights into corporate and consulting practices. Together with the industry partner, the students gained valuable insights into current issues surrounding artificial intelligence in automotive sales. The first in-person session focused on the following question:\u00a0How is AI changing automotive sales \u2013 and what strategic challenges does this present?<\/em><\/p>\n The Impact:<\/strong> From theory to their own solution \u2013 Students analyze the presented case studies during the seminar and develop their own strategic solutions based on these analyses. The goal is to develop innovative and responsible concepts for the use of AI in automotive sales. The highlight is the final event on June 17, 2026, where the results are presented directly to experts from Accenture. In addition to receiving expert feedback, this event also offers an opportunity for exchange and networking with industry professionals.<\/p>\n